Meet the Founders
Nicolas BECH, co-Founder
Nicolas, a French national with a vibrant personality, boasts over two decades of commercial experience thriving within the dynamic landscape of the Middle East Region. While business has been his professional forte, music has always been his heart’s true passion.
For several decades, Nicolas has skilfully wielded both voice and guitar, transcending mere notes and chords to weave music into the very fabric of his life. A true aficionado of live music, Nicolas has left his mark on several local stages, each performance a testament to his unwavering dedication to the craft. Having been a pivotal member of various bands across different countries, his musical journey reads like a melody-rich travelogue.
Not only blessed with a sensitive musical ear but also boasting a deeply cultivated musical culture, Nicolas has proudly been able to transmit his true
passion to his three kids. His unwavering commitment to scouting hidden talents and providing them with platforms to showcase their gifts is a testament to his belief in the transformative power of music.
Driven by an unbridled passion for nurturing creativity and unlocking potential, Nicolas stands as a veritable ally for emerging artists seeking to leave an indelible mark on the world stage. With his unique blend of commercial acumen and musical artistry, Nicolas embodies the spirit of a true connoisseur, forever in search of the next undiscovered melody waiting to captivate hearts and minds.
Olivier NEVEU, co-Founder
His motto : “Music is the soundtrack of your life”
As far as he remembers, Music has always surrounded him since he was a kid. In the end 80’s aged 15, he took part to a French free radio program, then in the 90’s during his studies he was involved in the electronic music by promoting the French Touch movement both in Paris & London clubs.
A relentless collector of vinyl records with more than 1000 in his bookshelf, he is always on the lookout for a concert or a music festival, whatever the musical genre, rock, classical, ethnic or jazz.
Now, after 25 years of professional experience as Manager and then Director in large international companies specialized in Retail & Supply Chain, he moved to Dubai in early 2024. He met Nicolas on that occasion thanks to a common friend, JJ Valero. They discussed together on Dubai Kite beach around a cup of coffee and decided quickly to launch the VIVALIVE project because they realised there are rooms of development for Live Music in the Gulf Region.
His vision is to highlight and support the bands and musicians to make live music real for the many people !
